Focus and time coaching for founders
Get your weeks back.
One-to-one coaching for founders and small-team leads who are busy all day and still behind on the work that matters. Twelve weeks, one routine that holds.
- Length
- 12 weeks
- Format
- 1:1 with Nell
- Where
- Remote by video
Who it is for
For people whose calendar is full and whose list is not getting shorter.
-
A
Founders running on reaction
Your day is messages, calls and small fires. The plan you made on Sunday is gone by Tuesday, and the work only you can do waits until the evening.
-
B
Team leads between meetings
You lead three to fifteen people and do your own work in the gaps. The gaps keep getting shorter, and you are tired of saying you will catch up next week.
-
C
Solo operators who say yes to everything
Each request looks small. Together they fill the week. You want a way to choose what gets your time before the week chooses for you.
How it works
Four steps over twelve weeks.
-
01
Audit your week
Week one. You log every hour for five days. We read the log together and mark what you chose and what simply arrived.
Week 1 -
02
Set three priorities
Weeks two and three. You pick three outcomes for the quarter and one measure for each. Everything else gets a place, a date or a no.
Weeks 2 to 3 -
03
Build the routine
Weeks four to eight. A planning block, a shutdown block and protected focus hours. We test each one, change it, and test it again.
Weeks 4 to 8 -
04
Hold it for twelve weeks
Weeks nine to twelve. Weekly check-ins, a review at the end, and a written routine you can run without me.
Weeks 9 to 12
Results
What changes by week twelve.
-
11hours
more protected focus time each week
-
68%
less work done after 7 pm
-
90%
of clients still use their routine six months later
Sample figures for a fictional practice, averaged over 24 imaginary clients.
Prices
Three ways to work together.
-
Single session
$180 one time
One focused session on one problem.
- 90 minutes by video
- One question, worked through
- A written summary within a day
-
Most chosen
12-week programme
$2,400 or 3 x $850
The full audit, priorities and routine.
- Twelve weekly 1:1 sessions, 50 minutes
- Week-one audit and written review
- Messages with Nell between sessions
- Your routine, written down
-
Team of up to five
$5,800 for the team
One shared rhythm for a small team.
- Twelve weekly group sessions, 60 minutes
- One 1:1 each month for every member
- Shared calendar rules for the team
All prices in US dollars. Sample prices for a fictional practice.
About Nell
A coach who has run a busy week from the inside.
Nell Ashby has coached founders and team leads on focus and time since 2016. Before that she ran operations for a ten-person software studio, where she saw how quickly a week fills with other people's priorities. She works one-to-one and remotely, with no more than eight clients at a time, and she keeps her own calendar to the same rules she teaches.
- 9 yearsof one-to-one coaching
- Operations leadat a ten-person software studio
- Certified coachHarbourline Institute (fictional)
In their words
What clients say after twelve weeks.
-
I stopped answering messages first thing. By week four I had finished the one task I had avoided for a year.
Priya RamanFounder, Tallow & Thread
-
Nell asks short questions and waits. My week now has three blocks I protect, and my team knows what they are.
Marcus HaleEngineering lead, Brightwater Logistics
-
The audit was uncomfortable and useful. I found nineteen hours of meetings that no one owned.
Dana OkaforOperations director, Fernside Studio
Sample quotes from fictional clients at fictional companies.
Questions
Before you book.
How long is each session?
Fifty minutes by video, once a week for twelve weeks. The first session in week one runs ninety minutes so we can read your audit properly.
What if I miss a week?
Move it to another day in the same fortnight at no cost. If two sessions in a row are missed, we pause and agree a new date to restart.
What do I need to prepare?
An export of your calendar for the last month, and about thirty minutes a day in week one to log how you spend your hours. Nothing else.
Do you coach teams?
Yes, for teams of up to five people who work closely together. The team plan adds shared calendar rules and a monthly 1:1 for each member.
What if it does not help?
After the first two sessions, tell me it is not useful and I will refund the programme fee minus those two sessions.
Book a call
Tell me what you want to change.
The first call is free and lasts thirty minutes. We talk about your week and decide whether the programme fits. There is no pressure to continue.